Life is change. That is not new. From the beginning of creation, the world has changed with every passing day, every hour. In the past, the change of which we speak occurred at a more or less moderate pace. Within limitations, it was calculable.
Globalisation, new information technologies, the New Economy, increasingly sharply differentiated ideologies, suggestions of economic recession, catastrophes, and other events have increased the tempo of traditional, familiar change to such an extent that it has spun out of control. A fracture has resulted that is so deep and permeates all aspects of life to such an extent that the question becomes ever more urgent: how is this to continue? For many, the future seems to be in danger.
Until now, at least in the First World, people lived by and large at peace and under circumstances of ever increasing prosperity. In Europe, the population discovered that peace means much more than just the absence of war and the dangers lurking in the darkness were soon forgotten. The 11th September 2001 represented the outbreak of a new dimension and type of war. The supposed secure world of the strongest power on earth was deeply wounded.
The events are driving people to their utmost, above all the knowledge that their abilities have become inabilities and that instead of being the ones in control they are being controlled and hustled. Money and work are becoming scarce. Virtual possessions are dissolving into nothing. Hunger and poverty are spreading even more quickly. The neo-socialists and neo-communists are rehearsing a comeback.
Due to bewilderment, weakness and fear in the upper echelons of politics, business and society, but less frequently among the “common man”, change, as we experience it today, is commonly reinterpreted as an apocalypse scenario.
At the moment, more and more top managers, unprepared for the challenges that confront them, are leaving the business world, some by choice, some under duress. Even quite serious, solid and well-known economists are falling victim to mental traps. Graspers are doing foul work. Ethics and moral are being thrown by the wayside all too quickly if advantage can be gained somewhere. One might almost think that with the loss of a hold on the values of yesterday we are all being catapulted into uncontrollable chaos.
Today, just managing is no longer sufficient to deal with the situation. This is true of both the economy and politics. An orientation that will lead to a new order is necessary if we are to feel the ground steady under our feet again and regain trust in ourselves and in others.
We need more entrepreneurs.
Entrepreneurship is essential. This is very likely the reason that family companies are experiencing an unexpected renaissance.
What we are experiencing is not a game.
What we are experiencing in the economy is not easy to solve with home-made drastic cures. Above all caution is advisable when using quick solutions. Successes achieved quickly are often bogus successes and of short duration.
Personnel reduction, cost reduction plans, Lean management structures, new management-by... programmes, benchmarking, restructuring programmes off the peg - none of these, not even the 100 US management concepts recently offered in book form by one consulting firm, convey as a rule solid solutions.
We have to be capable of more.
Our time, characterised by change which generates rupture, also has its chances and it is necessary to accept and use these without any ifs and buts. Ultimately, it is the chances that can lead us out of the valley of worries and problems.
In order to do so, we must again pay close attention to the rules of Creation.
We must serve truthfulness, that is, we must stand up for and guarantee what we say and do. And we must undertake nothing that we cannot affirm.
We must again practice discipline, be open, fair and determined.
We must be responsible.
One’s word must again be worth something.
And we must recognise and respect the limits of freedom.
Unrealistic? Illusory? By no means!
We know many entrepreneurs and companies that either never relinquished their stability, or regained it, and are in terrific shape. And, therefore, they brilliantly survive the storms unleashed by change.
Our own clientele is proof that traditional and conservative values combine in an excellent symbiosis with an elite, polyglot, modern context.
This symbiosis has a future: it is the path to tomorrow’s success. And the current change signalises a new beginning for it. It has always been the basis of our strategic consulting.
We understand the current chaos as a process of clarification and renewal. The four seasons are a beautiful example provided by Creation for natural events, though they recur with regularity, are also always new.
What are the essential aspects in terms of the structuring of a corporate future?
· Uniqueness: this is among the most important goals for any company. Only a company that strives for and achieves uniqueness can enjoy a leadership role.
· Leadership role: no company should follow trends; rather, it should formulate them. The most important prerequisite for that is independence.
· Independence: the degree of independence in all its manifestations decides the value of a company. Its value is then expressed in its culture and style.
· Culture and style: a company must be able to afford culture and style in order to ach¬ieve profitability.
These essentials constitute the armour that allows a company to thrive.
Knowledge is power.
The First World has largely completed the change from an information society to a knowledge society.
With his knowledge, each individual, each achiever represents an unknown challenge for each company, but likewise offers great and multifarious opportunities.
The current change is creating new perspectives for companies of every size, it creates for those who understand it, who perceive the rupture, chances for a “place in the sun”.
The storm that is sweeping over us speeds up a long overdue process of elimination, separating the wheat from the chaff. The survivor of this process then faces equally stiff competition. In the long run, this results in better achievements for everyone, a better economy and better economic management.
New horizons emerge through this process, particularly in the context of consumption.
In the First World, the importance of immaterial goods increases as that of material goods declines. They have lost their significance.
In the Second and Third Worlds, private consumption is just becoming a factor in the political economy.
One further aspect of this change is of great importance to us. It will make possible the future transition from a knowledge society to a culture society. Knowledge allows us to prevent the destruction of our world through the misuse of power. And, knowledge can also enable us to find ways to set strict boundaries for stupidity.
After what we’re going through now, nothing will be the same as it once was. Let’s understand change and rupture as a chance for a new beginning.