From: Schmid-Preissler Strategy Consultants

Crisis, Recession or What?

Readers of BriefLetter or recipients of our Synesis have known our assessment for a long time already. What we mean is that what we are experiencing today is neither a crisis nor a recession. We characterize this situation as a break. A break with the past. We wrote about it in the essay “The last 50 years have passed”. 

It is not about pondering how to cope with the crisis, about how to get out of a recession. It is now time to define in every business, in society and politics, the future primary values and along with them to necessarily develop new strategies for the future. 

It is essential to take stock in all areas, to filter out the substantially valuable and to put it together to a new performance indicator. Less has to be more in the future. The “every year increasing turnover” can no longer be in the center of strategic thoughts. The goal has to be to achieve a substantial profit. Only with such a profit can new goals be reached. 

It is imperative to procure certainty in regard to availableness of knowledge and expertise of employees, because with too few or even no employees with enough knowledge and lots of experience a future cannot be shaped. 

It is essential to rigorously verify products and services in regard to their superiority as compared to the offer of the competition. In the best sense, distance has to be created and expanded. 

It is it is necessary to be prepared for consumers keeping a close watch on the price/performance ratio during purchases for products meeting needs. For purchases taking place in the big field of satisfaction of wants, more attention is going to be paid that the intrinsic value of immaterial values emanating from Premium and Luxury brands is going to be expressed and as such dreams and wishes of the buyer are going to be fulfilled. The latter is very important, especially in times where money is spent cautiously and prudently. Surely, it is going to be easier for people to extricate themselves from bad times, if they can strike a balance between reality and beautiful experiences. Wise and sensitive marketing are in demand here. 

We suggest to look less to the left or right, but to be self-concentrated and to concentrate on the relationship to the customer. The livelihood of a business and its success actually depend on ones performance ability and on ones attitude towards the customer.

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